FIFA World Cup – Ambush Marketing, by Dr. Andreas Glarner (MME Parnters)

FIFA World Cup – Ambush Marketing, by Dr. Andreas Glarner, partner with MME Partners

With the FIFA World Cup in Brazil, the next major sporting event will start on 12th. June. We cannot predict what ambush type activities will take place. But it is a safe bet – apart from the official sponsors – there will be others taking advantage of the event in order to promote their goods and services. A good time to recap the dos and don’ts in ambush marketing.

Please read full article here: FIFA World Cup – Ambush Marketing



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